KNORR Sinigang Mix brought “asim-kilig” to rainy Manila by transforming the iconic SM Mall of Asia By The Bay fountain into a giant sinigang bowl – complete with broth and traditional sinigang ingredients -- amid a rich coming-together of lights and music that captured the hearts and whetted the appetites of mall-goers.
A viewing deck for visitors let the crowd capture the moment the giant installation came alive with a spectacular lights show. All eyes were on the fountain as it became a tempting, larger-than-life sinigang bowl, ready to bring warmth and comfort to rainy days and nights.
The musical highlight of the evening was a special performance by Lola Amour in collaboration with Wish Bus. The group sang their viral hit “Raining in Manila” in a “sinigang” version ("Dahil Raining in Manila, Mag-Asim-Kilig Sinigang Na) to the delight of the audience. The performance underscored cold, rainy nights in the Philippines and the Filipinos’ love for “sinigang.”
Visitors were treated to free sinigang at the Knorr booth, which also featured a karaoke station where they could unleash their “inner singers” while enjoying bowls of sinigang made with Knorr Sinigang sa Sampalok Original Mix. Knorr Sinigang Mix is made with real sampalok.
This novelty event established Knorr as a brand that truly appreciates the role that sinigang plays in Filipino culture–a comforting rainy day and cool weather companion.
