JBL, the global leader in audio innovation, continues to push boundaries with the launch of its most advanced headphones to date—the JBL Tour One M3 Smart TX.
With the bold invitation to experience sound like never before, JBL delivered a first-of-its-kind launch where music and technology converged seamlessly. Attendees experienced an immersive movie playback and live performances; singer-songwriter Clara Benin played an intimate acoustic set, and Janine Teñoso performed a powerful band set. Attendees heard all of it through the new headphones. The unique format enabled every attendee to experience audio as if they were in the front row, delivering studio-level clarity and precision regardless of their seating position.
“This isn’t just a product launch, this is a glimpse into the future of audio,” said Larry Secreto, Director, Consumer Audio, Harman Philippines. “We wanted people not just to hear the sound, but feel it. That’s what our products stand for, bringing audio closer, clearer, and more personal than ever.”
Beyond the product reveal, the event highlighted JBL’s continued dedication to innovation and lifestyle-driven tech. Discerning listeners who expect premium sound anywhere can use the Tour One M3 Smart TX, which has smart and highly advanced features built for.
Discover how the JBL Tour One M3 Smart TXdelivers premium sound wherever you go at the JBL Tour One M3 Experience, happening from July 24 to 30, 2025, at SM North EDSA, The Block, from 10:00 AM to 10:00 PM. Explore lifestyle zones, from an airplane cabin to a cozy living room and a stylish coffee shop, and see how the JBL Smart TX audio transmitter seamlessly connects to virtually any device, even in-flight entertainment systems. Discover how Auracast lets you share audio across multiple devices in real time, and try out the True Adaptive Noise Cancellation 2.0, personalized sound tuning with Personi-Fi 3.0, and JBL Spatial Sound with head tracking–all in one immersive, hands-on showcase.
Plus, enjoy up to 75% off on select JBL headphones and earbuds. Don’t miss your chance to upgrade your audio gear and explore the latest JBL innovations up close!
For more details and to see the full list of stores where the new products are available, check out JBL’s official social media pages: (Facebook) @JBLPhilippines, (Instagram) @jblph, and (TikTok) @jblph_official.
