HOME Credit Philippines has appointed Gabriel “Gabby” Roxas as Chief Marketing Officer, effective August 3, 2026.
Gabby brings more than 20 years of marketing and business leadership experience across global organizations including Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble. Most recently, he served as Head of Marketing for Google Vietnam, Philippines, and South Asia Frontier.
In his new role, Gabby will lead the company’s marketing strategy, brand development, customer engagement, and growth initiatives.
“Home Credit helps millions of Filipinos access opportunities that bring them closer to their goals and aspirations. I’m excited to be part of an organization that is committed to create customer-focused solutions through continuous innovation. I look forward to strengthening the Home Credit brand and support its mission of bringing more Filipinos closer to the opportunities they deserve,” said Roxas. Credit& Lending
Home Credit Philippines is the financial ally of every Filipino, providing access to credit through fast, convenient, and affordable financing in more than 18,000 partner stores nationwide. The company offers financing for a wide range of products and commodities—from smartphones and laptops to home appliances and furniture, bicycles, and motorcycle accessories to electronics and hardware, sports equipment, and many more—at low or 0% interest rates in easy monthly installments.
In its 13th year in the Philippines, Home Credit has served 13 million Filipinos. Beyond installment financing and related coverage plans, Home Credit also offers cash loans, a virtual spending limit named Qwarta, and a credit card for its existing qualified customers. With the Home Credit app and the Shoppingmall.ph website, Filipino customers are just a click away from getting the products and offers they want to enable them to live more rewarding lives.